FICG STYLE MANUAL 40
TYPOGRAPHY
This source is an essential part of the identity of issue 40.
The typeface Archivo Expanded will be used for headings, the typeface Archivo is indicated for body text and the typeface Archivo Condensed will be used for short texts where legibility is brief and can be differentiated from the body text.
Expanded Archive
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The International Film Festival in Guadalajara
Condensed Archive
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IS THE MOST SOLID FESTIVAL IN LATIN AMERICA
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It is a cultural event of great relevance for the city and for the country as one of the showcases for the appreciation, dissemination, promotion and distribution of Mexican and Latin American cinema.
It is a festival of all and for all, so we work for people to enjoy it through various activities, but above all seeing cinema as Industry, Entertainment and Art.
COLOR PALETTE
The values shown describe the exact formulation of the colors of the 40th edition of the Festival, in 3 different color modes. CMYK (for color selection and offset printing), PANTONE (for screen printing) and RGB (for web and screen representation).
MAIN COLOR PALETTE
PANTONE 665
WHITE
SECONDARY COLOR PALETTE
PANTONE 7499
PANTONE 502
PANTONE 5523
PANTONE 486
LOGO
The logos shown here are the only logos to be used in FICG40 communication. The logos are available in vector format (curves) as AI, PDF, JPG and PNG files.
INSTITUTIONAL FACTORS
