FICG 40 STYLE GUIDE
TYPOGRAPHY
Esta fuente constituye parte esencial de la identidad de la edición 40.
La tipografía Archivo Expanded la utilizaremos para títulos, la tipografía Archivo, es la indicada para cuerpos de texto y la Tipografía Archivo Condensed será empleada para textos cortos donde la legibilidad sea breve y se pueda diferenciar del cuerpo del texto.
Expanded Archive
Aa Bb Cc Dd Ee
1234567890
El Festival Internacional De Cine en Guadalajara
Condensed Archive
Aa Bb Cc Dd Ee
1234567890
IT IS THE MOST ESTABLISHED FESTIVAL IN LATIN AMERICA
Archive
Aa Bb Cc Dd Ee
1234567890
It is a cultural event of great significance for the city and the country, serving as one of the main platforms for the appreciation, dissemination, promotion, and distribution of Mexican and Ibero-American cinema.
It's a festival for everyone and by everyone, so we work to ensure that people enjoy it through a variety of activities, but above all by viewing film as an industry, a form of entertainment, and an art form.
COLOR PALETTE
The values shown describe the exact color formulations for the 40th edition of the Festival in three different color modes: CMYK (for spot-color and offset printing), PANTONE (for screen printing), and RGB (for display on the web and on screens).
PALETA DE COLOR PRINCIPAL
PANTONE 665
WHITE
PALETA DE COLOR SECUNDARIA
PANTONE 7499
PANTONE 502
PANTONE 5523
PANTONE 486
LOGO
The logos shown here are the only ones that should be used in FICG40 communications. The logos are available in vector format (paths) as AI, PDF, JPG, and PNG files.
INSTITUTIONAL ELEMENTS
