International film festival in Guadalajara Guadalajara FILM festival mexico

Style Manual | Design Guidelines

The following manual will serve as a guide for the implementation of the graphic identity system for the Guadalajara International Film Festival in its 39th edition.

TYPOGRAPHY

This source constitutes an essential part of the identity of edition 39.

 

We will use the Kalnia font for titles, the Archivo font is indicated for bodies of text and the Archivo Condensed font will be used for short texts where the legibility is brief and can be differentiated from the body of the text.

Kalnia

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The International Film Festival in Guadalajara

Condensed File

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It is the most solid festival in Latin America

Archive

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It is a cultural event of great relevance for the city and the country as one of the showcases for the appreciation, dissemination, promotion and distribution of Mexican and Latin American cinema. It is a festival of everyone and for everyone, so we work so that people enjoy it through various activities, but above all seeing cinema as an industry, Entertainment and Art

COLOR PALETTE

The values shown describe the exact formulation of the colors of the 39th edition of the Festival, in 3 different color modes.

CMYK (for color selection and offset prints), PANTONE (for silkscreen prints) and RGB (for representation on the web and screens).

Main color palette

CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL

Secondary color palette

CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL
CMYK
RGB
HEXADECIMAL

LOGO

The logos shown here are the only ones that must be used in FICG38 communication. Logos are available in vector format (curves) as PDF, JPG and PNG files.

INSTITUTIONAL ELEMENTS

The logos shown here are the only ones that must be used in FICG38 communication. Logos are available in vector format (curves) as PDF, JPG and PNG files.

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